Convert Your Instagram Followers Into Email Subscribers
We've all encountered social media platform outages from time to time. But imagine if one of them were to be banned, like the current situation with TikTok in the US. If ByteDance, TikTok's parent company, refuses to sell the app's US operations, where would that leave you if TikTok is your primary avenue for audience retention and sales?
The fact is that usually only 10% of your followers see your posts, which basically means your work is about 10% effective. That’s because social media was never meant to be your main profit driver and source of sales.
To truly connect with your audience, it’s crucial to build a strong email list or use other platforms that you can control. Email marketing allows you to create a more direct line of communication with your customers, ensuring that your messages reach them consistently, regardless of social media algorithms.
Remember, your social media presence should complement your overall marketing strategy—not be the entirety of it. Use social channels to engage, inform, and build relationships, but always redirect your audience to platforms you own and control.
So, why not turn your followers into email subscribers? One of the best way to expand your email lists is by offering a freebie, such as a checklist, quiz, masterclass, or guide. Ensure that the freebie provides clear value to entice your audience to willingly share their email addresses in return.
Find ways on social media to continually draw people towards your freebies. Get them away from the social media platform and into your email list.
Consider how you can make your social media post or reel exciting enough for your audience to pause the scroll and engage with it. What kind of caption or story would immediately hook their attention? What is going to get them to say, “I need that”? Getting them to pause and comment will improve your post engagement, making your content visible to more of your audience.
Keep in mind that you don’t have to overthink your offer. It just needs to be compelling enough for someone to want to give you their email address.
Need help with your social media strategy? Let’s talk and explore how I can assist you in using social media more effectively to reach your goals.
