Get your content noticed by addressing pain points.

What are the common questions that your customers ask? What challenges do they face that your business can help solve? If you have time, jot these questions down.

Now let’s reflect on how often your current social media and blog content addresses them. Is it occasionally? Hardly ever? Never?

Customers notice posts and engage with content that they can relate to.

Whether you're a designer, a hair salon owner, or a property developer, showcasing your work visually is essential, but what sets you apart from the competition?

Consider what makes you different. Share real-life examples or case studies showing how you effectively resolved issues for customers and which problem you successfully solved.

Aim to capture their interest in your product or service by educating through social media and blogs. Show case solutions that align to some of the questions you jotted down earlier.

If you run a design agency, you might have encountered a situation where a client consistently used Canva to create lots of different templates that didn’t match with any brand guidelines. By developing a unique brand identity for them, your agency helped them achieve a recognisable and distinct image.

How many small businesses do you think could relate to this scenario? Quite a lot I imagine. Consider showcasing some before-and-after examples to illustrate the transformation.

If you own a hair salon, consider educating customers about the intricate process and upkeep involved when transitioning from dark hair to platinum. Sharing this information through social media posts and blogs can help manage expectations and reduce potential complaints from customers dissatisfied with the outcome.

Whatever it is, don’t forget the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites and instagram posts out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.